Every project starts with strategy, but adding the creative elements is what makes an engaging campaign. We have a team of skilled designers who love what they do and enjoy exploring new, creative opportunities. Throughout the creative process, our team focuses on the visual design while maintaining brand consistency, functionality and the end user’s experience. Our goal is to deliver creative designs that leaves a lasting impression and drive results. Some of our creative services include: graphic design for print and digital ads, tradeshow graphics, packaging, signage, brand identity, social media marketing and more.
A brand is often defined as a logo, jingle or “look” of a company. At 643 Marketing, we believe a brand is much more than that. To us, a brand is the foundation to any successful company. A company’s brand is their voice, their appearance, their character… in short their personality. Building a brand is strategic; it isn’t just picking colors that look pretty and finding a symbol that matches what you do. We take our clients through a strategic process to define your purpose, put an identity to it and determine what you want your full brand experience to be. In the end, we help define a brand that explains what you do, what you stand for and fosters relationships with your customers – through visuals, emotions and perceptions.
Staying true to our strategic approach, we carry this into our advertising development and media planning. When creating an ad our team of account managers, designers and copywriters incorporate the strategic and branding elements in our designs to deliver not only impressive ads but ones that drive results. Our media planning process begins with identifying and analyzing the most effective media opportunities to reach your target audience. We leverage our media relationships to provide the lowest insertion rates and take advantage of added value opportunities. We manage the campaign throughout the entire process to ensure proper placement, print quality and provide an analytic summary to evaluate the campaign.
A single shot has the power to tell a whole story and this is confirmed by the excitement our clients share. Our team of experienced photographers, food stylists and prop stylists have the flexibility of shooting where it’s most convenient for the client whether that be our in-house studio complete with a chef’s kitchen or on location at the client site. Having the ability to control propping, lighting and set build-outs, we are able to offer assets unique to our client's brand. The benefits of our photography does not stop at just capturing the beautiful image. Our creative team can help showcase your custom images on brochures, advertisements, website designs and more.
What is more blended than sales and marketing? The core of most strategic marketing campaigns is to drive qualified leads, which turn into new customers and increase revenue. While this can be simply outlined, many marketing initiatives are needed throughout the sales process including strategic ad buying, sales material and CRM reporting. We can assist in understanding these goals from a marketing perspective and create an action plan to provide your sales team the necessary tools.
We believe a company’s online presence is one of the most essential sales tools. Our goal is to create a digital experience for the user that is expressive of your brand and puts the information they are looking for right in front of them. Our team of web designers, developers and SEO strategists can handle every aspect of your web needs from design to SEO strategy to on-going maintenance. We ensure your site is responsive, so users have a positive viewing experience whether they’re on a smart phone, tablet or computer.